( pardon my english...)
Present logo:
( I´already analysed it at our last meeting at SPA-Hotell )
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This is how the FIRST choice of letters looked like:
( I tried to sort it out, roughly, after graphigal form )
I could make a comment on each one of them, but it´ll take too long
time...
Kids/young ones today are so experienced when it comes to fashion;
They have seen more logos/advertising than an average 50-60 years old person!
They are more consious about it too!
After asking more than 200 persons(mostly my pupils in 9th grade)I got result:
- They think that is better and more personal
with
name/label when it looks like autograph!
(rings a bell?)
That´s why I´m trying to find out a form for it!
Some important things to have in mind
(in random order)
................................................................
NEW LOGO has to be:
1.easy to read
2. personal
3.original
4.trustfull
5.professional
6.easy to apply to different things/arias of use
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As You know, this is Heines original autograph
(Maybe one day I can sell it to someone?)
It´s OK like autograph, but not so exciting as logo.
I have to find a new way to write it according to demands above.
As I´m not satisfied with results when I wrote whole name,
I had to split letters in order to find out a better form.
You can follow some of my "writings"/sketchies bellow:
I got here an idea about placing new logo on the screen...
Right side of digital screen seems to be most optimal.
Then the picture on the screen looks like an personal artwork!
At the same time as I´m working on the logo, I´m trying to find
out way to make
a label for screen(even physicaly)! Instead of putting it on some kind of
"plate"(background);
I would like to have it clear, just the letters/name on the frame/screen!
The frames maybe can have a "burn in" mark on the backside of it,
while the digital screen might have a name/label on the right side.
and now I had to find appropriate letter "D"
At the same time I´m looking for a (modern) symbol for frame
...........................................
Here I put down letters which I liked most and tried to put them together
in två words.
(I choosed symbol too)
I liked more when två "G"´s get togheter, more than
when they were separated,
but the sharp